HTC has enjoyed relative success recently with several of its Touch series handhelds, but it has been almost a year since we had a new smart phone from the Taiwan-based company. The previous offering was the S730 which came with both a numeric keypad and a slide-out QWERTY keyboard.
Design
Aside from improved technical specifications, the new S740 sports several distinct design changes from the S730, one of which is a shorter width (43.4mm on the S740 compared with 51mm on the S730). This makes the new S740 look more like a remote control than a phone. The S740’s screen also slides out to the right (instead of left as seen in the S730), similar to the Touch Pro, to expose the full QWERTY keyboard.
The edges of the S740 are generally not as rounded, following more closely to the design philosophy of the Touch Diamond and Touch Pro. To put it into perspective, the S740 occupies almost the same footprint as the Nokia E51 as you can see from the picture on the right, but comes with a thicker 16.3mm profile, which is inevitable due to the QWERTY keyboard.
Ergonomics-wise, the numeric keypad and the QWERTY provides a decent tactile feel, though our thumbs felt a little stretched when typing on the elongated four-row keyboard. The screen is also flush with the surface of the phone. That actually helps to give the S740 a more streamlined feel consistent with the Touch series. Our beef with the glossy, mirror-like front is that it’s a huge fingerprint magnet, from the 2.4-inch QVGA screen right down to the keypad. The only time you’ll see it free from smudges is when you first remove it from its box.
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